IES Management College And Research Centre

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1.
SEVICES MARKETING: by
Edition: EIGHTH IND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / BIT / 4154.

2.
SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM by
Edition: 5
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2011
Availability: Items available for loan: Library Annexe -2 (6th Floor) (4)Collection, call number: Text Book 658 (SER)/ ZEI/ BIT/ 15768, ... Main Library (3)Collection, call number: Text Book 658.89 (SER)/ ZEI/BIT/ 15769, ...

3.
Services marketing: integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit by
Edition: 6
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Mcgraw-Hill Education India Private Ltd 2013
Availability: Items available for loan: Main Library (6)Collection, call number: 658.8 (SER)/Zei/Bit//30831, ...

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