IES Management College And Research Centre

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1.
ADVANCE MANAGEMENT ACCOUNTING: by
Edition: SECOND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ENGLAND PRENTICE-HALL OF INDIA PVT LTD 1992
Availability: Items available for loan: Main Library (1)Collection, call number: 658.1511 / ANT / 62.

2.
ADVERTISING THEORY AND PRACTICE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI AITBS PUBLISHER AND DISRTIBUTORS 1996
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / SAN / 451.

3.
HOW TO WRITE ADVERTISING THAT SALES: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE "MCGRAW-HILL,INC" 1952
Availability: Items available for loan: (1). Library Annexe (1)Collection, call number: 659.1 / BED / 570.

5.
ADVERTISING PROCEDURE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI "PRENTICE-HALL, INC" 1995
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / JTH / 899.

6.
MODERN BUSINESS:A SERIES OF TEXT PREPARED AS PART OF THE MODERN BUSINESS COURSE SERVICE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI ALEXANDER HAMILTON INSTITUTE 1958
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659 / GEO / 968.

7.
FOUNDATION OF ADVERTISING THEORY: by
Edition: 4TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / CHU / 988.

8.
ADVERTISING THEORY AND PRACTICE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI AITBS PUBLISHER AND DISRTIBUTORS 1996
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / ROT / 1044.

9.
ADVERTISING PROCEDURE: by
Edition: 14TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PRENTICE-HALL INTERNATIONAL 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JTH / 1265.

11.
OGILVY ON ADVERTISING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: ENGLAND PRION BOOKS LTD 1999
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / OGI / 1878.

13.
POSITIONING: by
Edition: 20TH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK "MCGRAW-HILL,INC" 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / RIE / 2412.

14.
PROMOTION AND INTEGRATED COMMUNICATION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSON SOUTH-WESTERN 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / SEM / 2835.

15.
THE ULTIMATE SECRETS OF ADVERTISING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CALIFORNIA SAGE PUBLICATIONS LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JON / 2854.

16.
FCB-Ulka brand building advertising : concepts and cases FCB-Ulka Advertising (Mumbai, India). by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGrawHill Publishing Compoany Ltd. 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Par\ 2877.

17.
Creative leaps : 10 lessons in effective advertising inspired at Saatchi & Saatchi Michael Newman
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia), 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1\ New\ 3045.

18.
STRATEGIC ADVERTISING MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / ELL / 3155.

19.
THE MAKING OF ADVERTISING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DEHLI MACMILLAN INDIA LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / SUB / 3221.

21.
ADVERTISING TRENDS AND CASES SREENATH, KANUGOVI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 659.1/KAN/3443.

22.
POCKET ADVERTISING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON THE ECONOMIST IN ASSOCIATION WITH PROFILE BOOKS LTD 2004
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 659.1 / MAR / 3865.

23.
"EFFECTIVE ADVERTISING:UNDERSTANDING WHEN, HOW, AND WHY ADVERTISING WORKS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / GER / 3869.

24.
HOW TO ADVERTISE:BUILDING BRANDS AND BUSINESS IN THE NEW MARKETING WORLD by
Edition: 3RD
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RANDOM HOUSE BUSINESS BOOKS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / MAA / 3951.

25.
Corporate communications : a 21st century primer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books, 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.45\ Fer\ 3973.

26.
"THE ART OF ADVERTISING:TOP ADVERTISERS REVEAL THE SECRETES OF SUCCESSFUL, CREATIVE AND INNOVATIVE ADVERTISING" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VISION BOOKS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / VIS / 4217.

27.
HOW TO TURN ADVERTISING EXPENSES INTO INVESTMENT:20 SIGNPOSTS TO GREATER EFFICIENCY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PEARSON EDUCATION INC 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / JON / 4247.

28.
MARKETING COMMUNICATIONS STRATEGY: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.8 / ICF / 4502.

29.
Celebrity endorsement: K. Suresh and ICFAI University Press perspective and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hydrabad ICFAI University Press 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/ICF/4686.

30.
WEB ADVERTISING AND MARKETING: by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / KUE / 4833.

31.
DESI DREAM MERCHANT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / KRI / 4912.

32.
PLANNING FOR POWER ADVERTISING:A USER MANUAL FOR STUDENTS AND PRACTITIONERS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / BHA / 4913.

34.
ADVERTISING MANANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2002
Availability: Items available for loan: Main Library (3)Collection, call number: 659.111 / MAT / 5374, ...

35.
ADVERTISING MANANAGEMENT:TEXT AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI NEW AGE INTERNATIONAL PUBLICATION 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 659.111 / MAT / 5375.

36.
TRADEMARKS ADVERTISING AND BRAND PROTECTION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / RYD / 5586.

37.
HYPNOTIC WRITING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / VIT / 6025.

38.
9 SECRETS OF ADVERTISING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (2)Collection, call number: 659.1 / SEH / 6236, ...

39.
THEN WE SET HIS HAIR ON FIRE:INSIGHTS AND ACCIDENTS FROM A HALL-OF-FAME CARRER IN ADVERTISING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PENGUINE BOOKS INDIA P PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / DUS / 6254.

40.
ADVERTISING AGENCIES:TRENDS AND CASES SARATHY, PARTHA V. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1/SAR/6344.

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