IES Management College And Research Centre

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1.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / KAP / 798.

2.
WHATS IN A BRAND ?:BUILDING BRAND EQUITY THROUGH ADVERTISING
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 994.

3.
Strategic brand management : creating and sustaining brand equity long term Jean-Noel Kapferer by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page London 1997
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827\ Kap\ 1131.

4.
STRATEGIC BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON "PRENTICE-HALL, INC" 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / KEL / 1230.

5.
SALES PROMOTION AND ADVETISING MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 1998
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / MIS / 1497.

6.
BIG BRANDS BIG TROUBLE:LESSONS LEARNED FROM THE HARD WAY by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2001
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TRO / 2574.

7.
MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK THE FREE PRESS 1991
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / AAK / 2582.

9.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2003
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / KEL / 2988.

10.
DIFFERENTIATE OR DIE:SURVIVAL IN OUR ERA OF KILLER COMPETITION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: CHENNAI EAST WEST BOOKS MADRAS PVTLTD 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIV / 2995.

11.
"STRATEGIC BRAND MANGEMENT:BUILDING, MEASURING,AND MANAGING BRAND EQUITY" by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2003
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / KEL / 3231.

13.
BRANDS AND FIREBRANDS: INSIGHTS FROM EXPERTS CHATURVEDI, BRAJ MOHAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/CHA /3451.

14.
NEW AGE BRANDING: CONCEPTS AND CASES - VOL.I DAS, NAVEEN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/DAS/3538.

15.
NEW AGE BRANDING:CONCEPTS AND CASES by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD INSTITUTE OF CHARTERED FINANCIAL ANAYLST OF INDIA 2002
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827 / / 3539.

16.
THE ART OF BUIDING BRANDS:TOP MARKETERS REVEAL THE SECRETS OF BUILDING SUCCESSFUL BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI VISION BOOKS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 657.73 / VIS / 4218.

17.
ASIAN STAR BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / TEM / 4430.

18.
11 IMMUAIBLE LAWS OF INTERNET BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 4636.

19.
CASES IN IN BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 0
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Case Study 658.827/ICF/4678.

20.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / KEL / 5893.

21.
STRATEGIC BRAND MANAGEMENT: by
Edition: 2ND
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: 659.1 / KEL / 5894.

22.
1800 RUNS BRAND SALES KHEL MEIN:ELEVEN WAY TO SCOREMORE IN LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5962.

23.
CORPORATE BRANDING:PURPOSE/PEOPLE/PROCESS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: DENMARK COPENHEGEN BUSINESS SCHOOL PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / / 5964.

24.
"BRANDS:COST, CONCEPT AND CASE STUDIES" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TAXMANN ALLIED SERVICES PRIVATE LTD. 0
Availability: Items available for loan: Library Annexe (1)Collection, call number: 657.73 / S S / 6318.

25.
BRAND PORTFOLIO MANAGEMENT: CONCEPT AND APPLICATION SURESH, K. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2005
Availability: Items available for loan: Library Annexe (1)Collection, call number: 658.827/SUR/6326.

26.
BRAND EXTENSIONS CONCEPTS AND CASES SEHGAL, ROLI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SEH/6334.

27.
BRANDING SERVICES INDIAN PERSPECTIVES SHANTHI, N.M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2006
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SHA/6336.

28.
PRIVATE LABEL STRATEGY:HOW TO MEET STORE BRAND CHALLENGE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / JAN / 6908.

29.
B2B BRAND MANGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SPRINGER 2006
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.827 / WAL / 6991.

30.
INCLUSIVE BRANDING:THE WHY AND HOW OF A HOLISTICS APPROACH TO BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK PALGRAVE PUBLISHERS LTD 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / LUD / 7211.

31.
UNDERSTANDING BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / CHE / 7269.

32.
ADVERTISING AND INTEGRATED BRAND PROMOTION: by
Edition: 74
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: SINGAPORE THOMSON ASIA PTE LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 659.1 / CHR / 7286.

33.
STRATEGIES FOR BUILDING SUSTAINABLE INDIAN BRANDS: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI EXCEL BOOKS 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ALL / 7324.

34.
"PROFIT BRANDS:HOW TO INCREASE THE PROFITABILITY, ACCOUNTABILITY AND SUSTAINABILITY OF BRANDS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI KOGAN PAGE INDIA 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / WRE / 7518.

35.
LIVING BRANDS:COLLABORATION INNOVATION = CUSTOMER FASCINATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / NAD / 7532.

36.
"LUXURY FASHION BRANDING:TRENDS, TACTICE, TECHNIQUES" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK PALGRAVE PUBLISHERS LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / OKO / 7714.

37.
BRAND MANAGEMENT FINANCIAL PERSPECTIVES RAY, SANTANU by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/RAY/7922.

38.
MNC BRANDING IN INDIA STRATEGIES AND CASES SHANTHI, N.M. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: HYDERABAD ICFAI UNIVERSITY PRESS 2007
Availability: Items available for loan: Library Annexe (1)Collection, call number: ICFAI(CUP /SH ) 658.827/SHA/7924.

39.
STRATEGIC BRAND MANAGEMENT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI OXFORD UNIVERSITY PRESS 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / ELL / 8005.

40.
"BRANDING UNBOUND:THE FUTRE OF ADVERTISING, SALES, AND THE BRAND EXPIRENCE IN WIRELESS WORLD" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / MAT / 8020.

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