IES Management College And Research Centre

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1.
CAUSE RELATED MARKETING & ITS IMPACT ON THE BRANDING OF A COMPANY MR. MILAN DAVE by
Edition: MMS - 2011- 2013 M-11-11
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: 4441048/MMS/MAR.

2.
IMPACT OF CAUSE RELATED MARKETING ON CONSUMERS FAZAL, SANIA by
Edition: PG-12-016 2012-2014
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI IES MANAGEMENT COLLEGE AND RESEARCH CENTRE FEBRUARY 2014
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: PG/MAR/2012-2014/4441366.

3.
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MODERATING ROLE OF CAUSE RELATED MARKETING CAMPAIGN BETWEEN ATTITUDE TOWARDS PRODUCTS AND PURCHASE INTENTION: AN EXPERIMENTAL ANALYSIS GADHAVI, DHARMESH D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., MARCH 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 3/5552231JA4.

4.
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AN EMPIRICAL STUDY OF ATTITUDE TOWARD CAUSE RELATED MARKETING PROGRAMS AMONG YOUNG INDIAN CONSUMERS THAKUR, CHANDAN by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI SATYA GILANI ON BEHALF OF ASSOCIATED MANAGEMENT CONSULTANTS (P) LTD., SEPTEMBER 2014
In: Indian Journal of Marketing Vol 44
Availability: Items available for loan: Main Library (1)Collection, call number: VOL. 44, NO. 9/5552976JA2.

5.
The Impact of Refugee Related Marketing Strategy on Consumers’ Attitudes and Intentions: A Cross-Cultural Examination by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA American Research Institute for Policy Development January 2023
In: American Research Institute Journal of Marketing Management
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: MAGAZINE/MAR/Vol 11, No 1/55513557/JA13.

6.
The metamorphic influence of cause-related marketing : Empowering consumers as catalysts for societal transformation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Satya Gilani on behalf of Associated Management Consultants (P) Ltd., April 2024
In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETING
Availability: Items available for reference: Main Library: Not for loan (1)Collection, call number: 55514277/JA4/Mar.

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