IES Management College And Research Centre

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1.
A study on social media marketing and its impact on purchase decision making of youth with respect to electronic devices by
Edition: M-15-2 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2017
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Project Re MMS-Mar/2015-2017/4442042.

2.
A comparative study of print and digital magazines as an effective media for advertisers by
Edition: M-15-2 2015-2017
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai IES's Management College and Research Centre April 2016
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: Summer pro Sum-1065/MMS-Mar/2015-2017/6661065.

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