IES Management College And Research Centre

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1.
ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2005
Availability: Items available for reference: Main Library: Not For Loan (1)Collection, call number: REF 658.575 / BRO / 4051.

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2.
NEW PRODUCT DEVELOPMENT: SUCCESSFUL INNOVATION IN MARKETPALCE: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.575 / BRO / 10843.

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