IES Management College And Research Centre

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1.
MARKETING COMMUNICATIONS THEORY & PRACTICE: by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KUM / 11420.

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2.
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CONSUMER PROTECTION IN INDIA: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 343.071 / KUM / 11435.

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3.
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INTEGRATED MARKETING COMMUNICATION: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.802 / KUM / 14843.

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4.
ORGANIZATIONAL BEHAVIOUR: A NEW LOOK CONCEPT, THEORY & CASES KUMAR, NIRAJ by
Publication details: MUMBAI HIMALAYA PUBLISHING HOUSE 2009
Availability: Items available for loan: Main Library (1)Collection, call number: 658.4/ KUM/ 19294.

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5.
Brand management: text and cases Neeraj Kumar and Paras Tripatrhi by
Publication details: Mumbai Himalaya Publishing House 2015
Availability: Items available for loan: Main Library (1)Collection, call number: BRANDS AND 658.827/ Kum/Tri/ 32794. Items available for reference: Main Library: Not For Loan (1)Collection, call number: REFERENCE 658.827/ Kum/Tri/ 32793.
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