IES Management College And Research Centre

Marketing Books-General-17-July-2018

This list contains 31 titles

"BRAND NAMKARAN:FOR DESI KHARI, ENGLISH MARIE SEGMENTS" by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI BPI INDIA PVT LTD 2002
Availability: No items available.
11 IMMUAIBLE LAWS OF INTERNET BRANDING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI HARPER COLLINS PUBLISHERS 2000
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 4636.
18 BRAND ASTRAS:USING BRAND ABILITIES AS WEAPONS FOR CRISP BRAND BUILDING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2003
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 13525.
1800 RUNS BRAND SALES KHEL MEIN:ELEVEN WAY TO SCOREMORE IN LIFE by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2007
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5962.
27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI MACMILLAN INDIA LTD 2004
Availability: No items available.
9 BRAND SHAASTRAS:NINE SUCCESSFUL BRAND STRATEGIES TO BUILD WINNING BRANDS by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI RESPONSE BOOKS 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 13547.
BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI MACMILLAN INDIA LTD 2006
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 5201.
BRAND SERVE:31 CUSTOMER SERVICE PRESCRIPTIONS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI NAVNEET PUBLICATIONS INDIA LTD. 2002
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 2631.
BRAND SWITCH:PRINCIPLES AND STRATEGIES FOR BRAND SUCCESS by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLISHING HOUSE 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / KAP / 14784.
BUY.OLOGY TRUTH AND LIES ABOUT WHY WE BUY by
Publication details: NEW YORK CROWN BUSINESS 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/ LIN/ 20890.
BUYOLOGY: HOW EVERYTHING WE BELIEVE ABOUT WHY WE BUY IS WRONG LINDSTROM, MARTIN by
Publication details: LONDON RANDOM HOUSE BUSINESS BOOKS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/LIN/20742.
CALL OF THE MALL: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON SCHUSTER 2004
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87 / PAC / 3959.
FOCUS: THE FURE OF YOUR COMPANY DEPENDS ON IT: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON HARPER COLLINS PUBLISHERS 1996
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RIE / 10647.
Marketing for competitiveness: Asia to the world: In the age of digital consumers by
Publication details: World Scientific Publishing Co. Pvt. Ltd. 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8/Kot/Kar/34635.
MARKETING WARFARE by
Publication details: NEW DELHI TATA MCGRAW HILL EDUCATION PRIVATE LIMITED 2009
Availability: Items available for loan: Main Library (2)Collection, call number: Text Book 658.8/Rie/Tro/15800, ...
Navigating the new retail landscape by
Publication details: New Delhi Oxford University Press 2016
Availability: Items available for loan: Main Library (1)Collection, call number: 658.87/Tre/Rey/34606.
POSITIONING: THE BATTLE OF YOUR MIND: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RIE / 10674.
STAYING UP, UP, UP, IN A DOWN DOWN WORLD by
Publication details: MUMBAI JAICO PUBLISHING HOUSE 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.85/ZIG/16274.
THE 22 IMMUTABLE LAWS OF BRANDING:HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: AUSTRALIA HARPER COLLINS PUBLISHERS 1998
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 2490.
THE 22 IMMUTABLE LAWS OF MARKETING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWDELHI PROFILE BOOKS LTD 2003
Availability: Not available: Main Library: Checked out (1).
THE 22 IMMUTABLE LAWS OF MARKETING: by
Edition: FIRST
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: LONDON PROFILE BOOKS LTDHARPERCOLLINSPUBLISHERS INC 1993
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / RIE / 3175.
THE ART OF SELLING WHAT EVERY PROFESSIONAL NEEDS TO KNOW by
Publication details: MUMBAI JAICO PUBLISHING HOUSE 2011
Availability: Items available for loan: Main Library (1)Collection, call number: Text Book 658.85/ZIG/16186.
THE MARKETING 3.0:FROM PRODUCT TO CUSTOMERS TO THE HUMAN SPIRIT by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW JERSEY JOHN WILY AND SONS PVT LTD 2010
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / KAR / 14248.
THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK COLLINS 2005
Availability: Items available for loan: Main Library (1)Collection, call number: 658.827 / RIE / 11236.
Ultimate Sales Tool Kit by
Publication details: New Delhi BPI (India) PVT Ltd 2012
Availability: Items available for loan: Main Library (1)Collection, call number: 658.85/Mil/34523.
Understanding Indian consumers by
Publication details: New Delhi OXFORD UNIVERSITY PRESS 2018
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342/Mah/Pil/35376.
What customers crave: how to create relevant and memorable experiences at every touchpoint by
Publication details: New York AMACOM, American Management Association 2017
Availability: Items available for loan: Main Library (1)Collection, call number: 658.812/ Web/ 35399.
What women want : the science of female shopping Paco Underhill by
Publication details: New York Simon & Schuster; 2011
Availability: Items available for loan: Main Library (1)Collection, call number: CONSUMER B 658.8342/ Und/ 29937.
WHY WE BUY:THE SCIENCE OF SHOPPING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEWYORK POCKET BOOKS 1999
In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / PAC / 10129.
WHY WE BUY:THE SCIENCE OF SHOPPING by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW YORK SIMON & SCHUSTER PAPERBACKS 1999
In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07 In: UNDERHILL; PACO WHY WE BUY THE SCIENCE OF SHOPPING CD - 01 TO 07
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8342 / UND / 12145.
ZIGLAR ON SELLING: by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: MUMBAI JAICO PUBLICATIONS 2008
Availability: Items available for loan: Main Library (1)Collection, call number: 658.8 / ZIG / 9552.

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