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020 _a81-7240-083-7
082 _b60
_a658.8
100 _aKHURANA RAKESH;RAVICHANDRAN N A;
_91637
245 _aSTRATEGIC MARKETING MANAGEMENT:CONCEPTS & CASES
250 _aFIRST
260 _bGLOBAL BUSINESS PRESS
_aDELHI
_c0
300 _a257
530 _a1
653 _a"BRAND MANAGEMENT,MARKETING STRATEGY"
942 _cREF
_2ddc
999 _c10588
_d10588