000			00434nam a2200145Ia 4500
999			_c11097 _d11097
008			110309s9999 xx 000 0 und d
020			_a9780452258617
082			_a658.8
100			_aRies, Al _926402
245			_aMarketing warfare _cAl Ries and Jack Trout
260			_bPenguine Group _aNew York _c1986
300			_a223 P. _bPaper
505			_a Introduction: Marketing is war -- 2500 years of war -- The principle of force -- The superiority of the defense -- The new era of competition -- The nature of the battleground -- The strategic square -- Principles of defensive warfare -- Principles of offensive warfare -- Principles of flanking warfare -- Principles of guerrilla warfare -- The cola war -- The beer war -- The burger war -- The computer war -- Strategy and tactics -- The marketing general.
520			_a"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
530			_a1
650			_aMarketing. _926403
650			_aCompetition. _926404
650			_aConcurrence _926405
700			_aTrout, Jack _926406
942			_cBK _2ddc