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003 OSt
005 20140319174446.0
008 110309s9999 xx 000 0 und d
020 _a0-07-114881-7
082 _b1296
_a658.8(SER)
100 _aZEITHAML, A VALARIE
_912654
245 _aSERVICES MARKETING:.
260 _b"MCGRAW-HILL,INC"
_aMUMBAI
_c1996
300 _a700
530 _a1
653 _a"MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
700 _aBITNER, MARY JO
_912655
942 _cBK
_2ddc
999 _c11825
_d11825