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100 _aS C;SINHA P K;
245 _a"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"
250 _aFIRST
260 _bHIMALAYA PUBLISHING HOUSE
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300 _a253
530 _a1
653 _a"MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
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