000 00503nam a2200181Ia 4500
003 OSt
005 20111121200834.0
008 110309s9999 xx 000 0 und d
020 _a0-07-462401-6
082 _b2428
_a658.827
100 _aSENGUPTA SUBROTO;
_91596
245 _aBRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE
260 _bTATA MC-GRAW HILL PUBLISHING COMPANY LTD
_aNEW DELHI
_c1990
300 _a299
530 _a1
653 _a"BRAND MANAGEMENT,BRANDS"
942 _cREF
_2ddc
999 _c12958
_d12958