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020 _a0-07-047409-5
082 _b3950
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100 _aPARAMESWARAN M G;
245 _aUNDERSTANDING CONSUMER:BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH
260 _bTATA MC-GRAW HILL PUBLISHING COMPANY LTD
_aNEW DELHI
_c2003
300 _a235
530 _a1
653 _aCONSUMER BEHAVIOUR
942 _cBK
999 _c14481
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952 _w2011-03-11
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