000 00636nam a2200181Ia 4500
003 OSt
005 20111104192050.0
008 110309s9999 xx 000 0 und d
020 _a81-7992-391-6
082 _b4051
_a658.575
100 _aBROOKE MICHAEL Z;MILLS WILLIAM RONALD;
_91421
245 _aENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT
260 _bJAICO PUBLICATIONS
_aMUMBAI
_c2005
300 _a219
530 _a1
653 _a"MARKETING MANAGEMENT,MARKETING RESEARCH,MARKETING STRATEGIES,NEW PRODUCT DEVELOPMENT,SELLING PSYCHOLOGICAL ASPECT,SERVICE MARKETING STRATERGIES"
942 _cREF
_2ddc
999 _c14582
_d14582