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| 245 | _a"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" | ||
| 250 | _aFIRST REPR | ||
| 260 |
_bTATA MC-GRAW HILL PUBLISHING COMPANY LTD _aNEW DELHI _c2005 |
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| 300 | _a357 | ||
| 530 | _a166 | ||
| 653 | _a"MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING" | ||
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