| 000 | 00621nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c16058 _d16058 |
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| 008 | 110309s9999 xx 000 0 und d | ||
| 020 | _a0-7619-9551-X | ||
| 082 | _a658.87 | ||
| 100 |
_aVenugopal, Pingali _926888 |
||
| 245 |
_aMarketing channel management : _b a customer-centric approach |
||
| 260 |
_bResponse Books _aNew Delhi _c2001 |
||
| 300 |
_a187 p. _bPaper |
||
| 521 | _aIntroduction PART ONE: ENVIRONMENTAL ANALYSIS Indian Channel Environment Retail Profiling and Segmenting Retail Management Practices PART TWO: DEVELOPING THE CHANNEL STRATEGY Integrating the Channel with Salesforce and Advertising Defining the Distribution Objective Developing the Channel Design Internet as an Alternate Channel PART THREE: MANAGING THE CHANNEL Selection and Appointment Appraisal of Channel Members Channel Evaluation Channel Commitment Logistics Management Customer Service | ||
| 530 | _a363 | ||
| 650 |
_aMarketing Management _926889 |
||
| 650 |
_aMarketing channels _926890 |
||
| 942 |
_cBK _2ddc |
||