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100 _aSHAJAHAN S;
245 _aRELATIONSHIP MARKETING:TEXT AND CASES
250 _a0-07-05833
260 _bTATA MC-GRAW HILL PUBLISHING COMPANY LTD
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_c2004
300 _a310
530 _a372
653 _a"CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,RELATIONSHIP MARKETING,RELATIONSHP MARKETING"
942 _cBK
999 _c16251
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952 _w2011-03-11
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