000 00402nam a2200157Ia 4500
008 110309s9999 xx 000 0 und d
020 _a978-1-4221-460-6
082 _b5891
_a658.8072
100 _aSilk, Alvin J.
_936737
245 _aWhat is marketing?
260 _bHARVARD BUSINESS SCHOOL PRESS
_aMASSACHUSETTS
_c2006
300 _a207
530 _a390
653 _aMARKETING
942 _cBK
_2ddc
999 _c16420
_d16420