000 | 00668nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 110309s9999 xx 000 0 und d | ||
020 | _a0-07-060159-3 | ||
082 |
_b6147 _a659.1 |
||
245 | _aPRINCIPLES OF ADVERTISING AND IMC: | ||
250 | _a2ND | ||
260 |
_bTATA MC-GRAW HILL PUBLISHING COMPANY LTD _aNEW DELHI _c2006 |
||
300 | _a733 | ||
530 | _a437 | ||
653 | _a"ADVERTISING,ADVERTISING, INTERGRATED MARKETING COMMUNICATION,INTEGRATED MARKETING COMMUNICATION" | ||
942 | _cBK | ||
999 |
_c16676 _d16676 |
||
952 |
_w2011-03-11 _p1116147 _r2011-09-22 _40 _eBHAVESH STORES _00 _b1 _10 _o659.1 / / 6147 _d2007-02-05 _q2011-09-29 _70 _g595.00 _yBK _s2011-09-22 _l4 _a1 |