000 00668nam a2200169Ia 4500
008 110309s9999 xx 000 0 und d
020 _a0-07-060159-3
082 _b6147
_a659.1
245 _aPRINCIPLES OF ADVERTISING AND IMC:
250 _a2ND
260 _bTATA MC-GRAW HILL PUBLISHING COMPANY LTD
_aNEW DELHI
_c2006
300 _a733
530 _a437
653 _a"ADVERTISING,ADVERTISING, INTERGRATED MARKETING COMMUNICATION,INTEGRATED MARKETING COMMUNICATION"
942 _cBK
999 _c16676
_d16676
952 _w2011-03-11
_p1116147
_r2011-09-22
_40
_eBHAVESH STORES
_00
_b1
_10
_o659.1 / / 6147
_d2007-02-05
_q2011-09-29
_70
_g595.00
_yBK
_s2011-09-22
_l4
_a1