000 00672nam a2200169Ia 4500
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020 _a81-7758-490-1
082 _b6240
_a658.8072
100 _aBENDLE NEIL T;PAUL FARRIS W;PFEIFER PHILIP E;
245 _aMARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER
260 _bHARVARD BUSINESS SCHOOL PRESS
_aMASSACHUSETTS
_c2006
300 _a359
530 _a448
653 _a"MARKETING,MARKETING MANAGEMENT, MARKETING METRICS"
942 _cBK
999 _c16769
_d16769
952 _w2011-03-11
_p1116240
_r2011-07-02
_40
_eHORIZON THE BOOK SHOP
_00
_b1
_10
_o658.8072 / BEN / 6240
_d2007-02-07
_70
_g599.00
_yBK
_a1