000 | 00672nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 110309s9999 xx 000 0 und d | ||
020 | _a81-7758-490-1 | ||
082 |
_b6240 _a658.8072 |
||
100 | _aBENDLE NEIL T;PAUL FARRIS W;PFEIFER PHILIP E; | ||
245 | _aMARKETING METRICS:50 METRICS EVERY EXECUTVE SHOULD MASTER | ||
260 |
_bHARVARD BUSINESS SCHOOL PRESS _aMASSACHUSETTS _c2006 |
||
300 | _a359 | ||
530 | _a448 | ||
653 | _a"MARKETING,MARKETING MANAGEMENT, MARKETING METRICS" | ||
942 | _cBK | ||
999 |
_c16769 _d16769 |
||
952 |
_w2011-03-11 _p1116240 _r2011-07-02 _40 _eHORIZON THE BOOK SHOP _00 _b1 _10 _o658.8072 / BEN / 6240 _d2007-02-07 _70 _g599.00 _yBK _a1 |