000 02827nam a2200217Ia 4500
008 110309s9999 xx 000 0 und d
020 _a81-7554-007-X
082 _b7283
_a153.35
100 _aPETTY GEOFFERY;
_912468
245 _aHOW TO BE BETTER AT CREATIVITY:
_cGEOFFREY PETTY
260 _bKOGAN PAGE INDIA
_aNEWDELHI
_c2005
300 _a199
505 _aUnderstanding creativity; The creative process; The ‘icedip’ phases; Mind-sets; Why logical thinking is not enough; The icedip phases; Inspiration; Quantity not quality; Advanced strategies; Inspiration tools; Advanced inspiration tools; Imagination and the brain; The inspiration mind-set; Listening to your experience; Clarification; Clarification is a process, not an event; Open and closed clarification; The thought action continuum; Process control; Clarification tools; Advanced clarification tools; The clarification mind-set; Distillation; Distillation tools; The distillation mind-set; Perspiration; First draft; Second and subsequent drafts; Perspiration tools; The perspiration mind-set; Evaluation; Improvement and learning; Are you conformist–or just influenced?; Who is evaluating; Perspiration and evaluation: complementary opposites; Evaluation tools; The evaluation mind-set; Finding the creative drive; Your five ‘go’ buttons; Self-actualisation and intrinsic motivation; Creativity and growth
520 _aThe ability to think and work creatively is a hugely fulfilling aspect of life and an asset in any profession. For some it comes naturally, for others it might seem an unattainable skill. Not so! By working through the techniques and questionnaires offered here, anyone can improve their creative skills. The author provides a very simple and easily applied six-phase model of the creative process: Inspiration –­spontaneously generating ideas; Clarification – focusing on what you are trying to achieve; Distillation – deciding which of your ideas to work on; Perspiration – pushing your ideas to completion; Incubation – harnessing the power of your unconscious; Evaluation – considering how to improve your work, and learn from it. Once you can choose and use each phase appropriately, along with its unique tools and mind-sets, you will begin to realise your full creative potential. Not all your life needs to be spent reacting to others and to circumstances; this book shows you how to express your unique talents and nature through creative action. Complete with checklists and self- assessment questionnaires, this book will ensure that you develop your creativity in a practical way.
530 _a622
650 _aCRATIVE THINIKING
_912469
650 _aCREATIVE ABILITY IN BUSINESS
_912470
653 _aCREATIVITY ABILITY
710 _aTHE INDUSTRIAL SOCIETY
_912471
942 _cBK
_2ddc
999 _c17812
_d17812