000 | 00865nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 110309s9999 xx 000 0 und d | ||
020 | _a9780684860473 | ||
020 | _a0-684-86047-3 | ||
082 | _a658.8 | ||
100 |
_aKotler, Philip _919732 |
||
245 |
_aKotler on marketing.; _bhow to create, win, and dominate markets _cPhilip Kotler |
||
260 |
_bFThe Free press _aNew York _c1999 |
||
300 |
_a225 p. _bPaper |
||
520 | _aState-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers. | ||
530 | _a757 | ||
650 |
_aMarketing _919733 |
||
942 |
_cBK _2ddc |
||
999 |
_c18613 _d18613 |