000 00865nam a2200193Ia 4500
008 110309s9999 xx 000 0 und d
020 _a9780684860473
020 _a0-684-86047-3
082 _a658.8
100 _aKotler, Philip
_919732
245 _aKotler on marketing.;
_bhow to create, win, and dominate markets
_cPhilip Kotler
260 _bFThe Free press
_aNew York
_c1999
300 _a225 p.
_bPaper
520 _aState-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
530 _a757
650 _aMarketing
_919733
942 _cBK
_2ddc
999 _c18613
_d18613