000 00666nam a2200181Ia 4500
008 110309s9999 xx 000 0 und d
020 _a978-81-203-3305-5
082 _b8894
_a659.1
100 _aBAACK DONALD;CLOW KENNETH E;
245 _a"INTEGRATED ADVERTISING, PROMOTION,AND MARKETING COMMUNICATIONS:"
250 _a3RD
260 _bPRENTICE-HALL OF INDIA PVT LTD
_aNEW DELHI
_c2007
300 _a515
530 _a881
653 _aADVERTISING
942 _cBK
999 _c19423
_d19423
952 _w2011-03-11
_p1118894
_r2011-09-20
_40
_eHORIZON THE BOOK SHOP
_00
_b1
_10
_o659.1 / BAA / 8894
_d2008-01-29
_q2011-09-27
_70
_g395.00
_yBK
_s2011-09-20
_l1
_a1