000			01439nam a2200169Ia 4500
008			110309s9999 xx 000 0 und d
020			_a81-314-0787-X
082			_b9118 _a658.8
245			_aTHE ICFAI UNIVERSITY PRESS MARKETING PARADIGMS:
260			_bICFAI UNIVERSITY PRESS _aHYDERABAD _c2007
300			_a253
520			_aThe rapidly changing business environment has changed the face of marketing operations. The increasing consumer demand for newer experiences, information dissemination, novelty in advertisement and branding has put marketing in the realm of consumers. Marketers have to reach out to consumers in an innovative and attractive manner that differentiates their products/brands from those of their competitors in the marketplace. It calls for constant reframing, redefining of the company’s mission and deploying the appropriate marketing mix to meet the changing market demands. Innovation and distinctness of a company in its marketing efforts are the deciding factors keeping a company a step ahead of its competitors. This book is designed to provide an elucidation of the role played by marketing in gaining business excellence to outperform competitors in the marketplace. It throws light on various recent marketing practices that are used by companies to steer themselves towards success.
530			_a917
650			_aMarketing _922520
700			_aK SANGEETHA SANGEETHA; _98886
942			_cBK _2ddc
999			_c19647 _d19647