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020 | _a978-0-470-82395-8 | ||
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_b10813 _a658.8 |
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100 | _aGUY R POWELL; | ||
245 | _aMARKETING CALCULATOR: MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT: | ||
260 |
_bJOHN WILY AND SONS PVT LTD _aSINGAPORE _c2008 |
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300 | _a288 | ||
530 | _a23 | ||
653 | _aMARKETING | ||
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