000 00612nam a2200169Ia 4500
008 110309s9999 xx 000 0 und d
020 _a978-0-06-057015-6
082 _b11236
_a658.827
100 _aRIES AL;
245 _aTHE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS
260 _bCOLLINS
_aNEW YORK
_c2005
300 _a308
530 _a175
653 _aBRAND
942 _cBK
999 _c21766
_d21766
952 _w2011-03-11
_p11111236
_r2011-07-02
_40
_eEDUCATIONAL BOOKS & PERIODICALS
_00
_b1
_10
_o658.827 / RIE / 11236
_d2009-02-04
_70
_g524.80
_yBK
_a1