000 | 00612nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 110309s9999 xx 000 0 und d | ||
020 | _a978-0-06-057015-6 | ||
082 |
_b11236 _a658.827 |
||
100 | _aRIES AL; | ||
245 | _aTHE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS | ||
260 |
_bCOLLINS _aNEW YORK _c2005 |
||
300 | _a308 | ||
530 | _a175 | ||
653 | _aBRAND | ||
942 | _cBK | ||
999 |
_c21766 _d21766 |
||
952 |
_w2011-03-11 _p11111236 _r2011-07-02 _40 _eEDUCATIONAL BOOKS & PERIODICALS _00 _b1 _10 _o658.827 / RIE / 11236 _d2009-02-04 _70 _g524.80 _yBK _a1 |