000 | 00616nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 110309s9999 xx 000 0 und d | ||
020 | _a978-0-230-60622-7 | ||
082 |
_b11750 _a658.827 |
||
100 | _aHOLLIS NIGEL; | ||
245 | _aTHE GLOBAL BRAND:HOW TO CREAT AND DEVELOP LASTING BRAND VALUE | ||
260 |
_bPALGRAVE MACMILLAN _aNEW YORK _c2008 |
||
300 | _a254 | ||
530 | _a2009\CRB\0 | ||
653 | _a"BRAND,BRAND MANAGEMENT" | ||
942 | _cBK | ||
999 |
_c22281 _d22281 |
||
952 |
_w2011-03-11 _p11111750 _r2011-07-02 _40 _eBOOK WORLD ENTREPRISE _00 _b1 _10 _o658.827 / HOL / 11750 _d2009-04-17 _70 _g1344.81 _yBK _a1 |