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008 110309s9999 xx 000 0 und d
020 _a978-0-470-77960-6
082 _b11900
_a658.827
100 _aBRUCE DUNCAN;HARVEY DAVID;
245 _aBRAND ENIGMA:DECODING THE SECRETS OF YOUR BRAND
260 _bJOHN WILY AND SONS PVT LTD
_aNEWJERSEY
_c2008
300 _a328
530 _a69
653 _aBRAND MANAGEMENT
942 _cBK
999 _c22431
_d22431
952 _w2011-03-11
_p11111900
_r2011-07-02
_40
_eSWAMI BOOK HOUSE
_00
_b1
_10
_o658.827 / BRU / 11900
_d2009-05-08
_70
_g2595.00
_yBK
_a1