| 000 | 00614nam a2200169Ia 4500 | ||
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| 008 | 110309s9999 xx 000 0 und d | ||
| 020 | _a978-0-230-20179-8 | ||
| 082 |
_b12205 _a658.827 |
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| 100 | _aDE MESA ALYCIA; | ||
| 245 | _aBRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS | ||
| 260 |
_bPALGRAVE MACMILLAN _aNEW YORK _c2009 |
||
| 300 | _a187 | ||
| 530 | _a706 | ||
| 653 | _a"BRAND,BRAND MANAGEMENT" | ||
| 942 | _cBK | ||
| 999 |
_c22736 _d22736 |
||
| 952 |
_w2011-03-11 _p11112205 _r2011-07-02 _40 _eSWAMI BOOK HOUSE _00 _b1 _10 _o658.827 / DE / 12205 _d2009-06-25 _70 _g1950.00 _yBK _a1 |
||