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020 _a978-0-8144-7383-2
082 _b12287
_a658.8
100 _aKELLY LOIS;
245 _aBEYOND BUZZ:THE NEXT GENERATION OF WORD-OF-MOUTH MARKETING
260 _bAMERICAN MANAGEMENT ASSOCIATION
_aNEW YORK
_c2007
300 _a228
530 _a203
653 _aMARKETING
942 _cBK
999 _c22818
_d22818
952 _w2011-03-11
_p11112287
_r2011-07-02
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_d2009-07-31
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