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020 _a978-81-89547-49-3
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245 _aMARKETING INNOVATIONS FOR REACHING CONSUMERS:
260 _bWISDOM PUBLICATIONS
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300 _a285
530 _aC\6216
653 _aMARKETING
700 _aBHATTACHARYA SOUMENDU;DASH MANOJ KUMAR;RAKESH SAPNA;
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999 _c22932
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952 _w2011-03-11
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