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020 _a978-81-315-0912-8
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100 _aALLEN CHRIS T;O`GUINN THOMAS C;SEMENIK RICHARD J;
245 _aADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION
260 _bCENGAGE LEARNING INDIA PRIVATE LIMITED
_aNEW DELHI
_c2009
300 _a648
530 _a3581
653 _aADVERTISING
942 _cBK
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_aO'GUINN
_b
_dNEW DELHI CENGAGE LEARNING
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_tADVERTISING :
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_x
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