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008 110309s9999 xx 000 0 und d
020 _a978-1-59139-619-2
082 _b12983
_a658.802
100 _aKIM W CHAN;MAUBORGNE RENEE;
245 _aBLUE OCEAN STRATEGY:HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT
260 _bHARVARD BUSINESS SCHOOL PRESS
_a"BOSTON, MASSACHUSETTS"
_c2005
300 _a240
530 _a2009\CRB\0
653 _aMARKETING STRATEGIES
942 _cBK
773 0 _029788
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_dGLIDEN MEDIA CORPORATION
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