| 000 | 00657nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 110309s9999 xx 000 0 und d | ||
| 020 | _a978-1-59139-210-1 | ||
| 082 |
_b13703 _a658.802 |
||
| 100 | _aKUMAR NIRMALYA; | ||
| 245 | _aMARKETING AS STRATEGY:UNDERSTANDING THE CEO'S AGENDA FOR DRIVING AND INNOVATION | ||
| 260 |
_bHARVARD BUSINESS PRESS _a"BOSTON, MASSACHUSETTS" _c2004 |
||
| 300 | _a270 | ||
| 530 | _aWHINS04366 | ||
| 653 | _a"STRARTEGY,STRATEGIC PLANNING" | ||
| 942 | _cBK | ||
| 999 |
_c24234 _d24234 |
||
| 952 |
_w2011-03-11 _p11113703 _r2011-07-02 _40 _eDHARMA ENTERPRIESES _00 _b1 _10 _o658.802 / KUM / 13703 _d2010-02-11 _70 _g695.00 _yBK _a1 |
||