| 000 | 01235nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 110309s9999 xx 000 0 und d | ||
| 020 | _a9788131723173 | ||
| 082 | _a658.83 | ||
| 100 |
_aMALHOTRA, NARESH K; _915529 |
||
| 245 |
_aMARKETING RESEARCH:AN APPLIED ORIENTATION _cNARESH K. MALHOTRA AND SATYABHUSHAN DASH |
||
| 250 | _a5 | ||
| 260 |
_bPEARSON EDUCATION IN SOUTH ASIA _aNEW DELHI _c2010 |
||
| 300 |
_a1497 P. _bPAPER |
||
| 520 | _aMarketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS. | ||
| 530 | _aWHINS20995 | ||
| 650 |
_aMARKETING RESEARCH _915530 |
||
| 700 |
_aDASH, SATYABHUSHAN _915531 |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c24685 _d24685 |
||