000 00466nam a2200157Ia 4500
008 110309s9999 xx 000 0 und d
020 _a978-81-7436-792-1
082 _a658.8343
100 _aCHANDA PRADIP;
_910736
245 _aA REQUIEM FOR A BRAND:TARGETING THE NEW-AGE CONSUMER
_cCHANDA PRADIP
260 _bLOTUS COLLECTION IMPRINT OF ROLI BOOKS
_aNEW DELHI
_c2010
300 _a138
530 _a81
653 _a"BRAND,BRAND MANAGEMENT"
942 _cBK
_2ddc
999 _c24726
_d24726