| 000 | 00597nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20111123182830.0 | ||
| 008 | 110309s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-014496-5 | ||
| 082 |
_b14485 _a659.1 |
||
| 100 |
_aBELCH GEORGE E;BELCH MICHAEL A;PURANI KEYOOR; _91667 |
||
| 245 | _aADVERTISING AND PROMOTION:AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE | ||
| 250 | _a7 | ||
| 260 |
_bTATA MCGRAW HILL EDUCATION PRIVATE LIMITED _aNEW DELHI _c2010 |
||
| 300 | _a1075 | ||
| 530 | _aWHINS20352 | ||
| 653 | _a"ADVERTISING,MARKETING COMMUNICATION" | ||
| 942 |
_cREF _2ddc |
||
| 999 |
_c25016 _d25016 |
||