000			02302nam a2200217Ia 4500
003			OSt
005			20130726123503.0
008			110309s9999 xx 000 0 und d
020			_a978-0-07-014491-0
082			_b15013 _a658.8
100			_aSAXENA RAJAN; _955
245			_aMARKETING MANAGEMENT:
250			_a4
260			_bTATA MCGRAW HILL EDUCATION PRIVATE LIMITED _aNEW DELHI _c2010
300			_a883
505			_aPart One: The Marketing Environment 1. Marketing Management Today 2. The Customer 3. The Competition Part Two: Assembling the Marketing Toolbox 4. Marketing Planning 5. Marketing Research and Information Systems 6. Consumer Behaviour 7. Organisational Buying Behaviour 8. Segmenting and Targeting 9. Market Metrics and Demand Forecasting Part Three: Delivering Customer Value 10. Product Management 11. New Product Decisions 12. Brand Decisions 13. Pricing Decisions 14. Integrated Marketing Communications 15. Advertising Management 16. Sales Promotion 17. Personal Selling 18. Managing the Sales Force 19. Managing the Distribution Function 20. Retail Management 21. Direct Marketing Part Four: Creating Competitive Advantage 22. Marketing Strategy 23. Customer Relationship Management 24. Marketing Organisation 25. Marketing Performance and Control Part Five: Current Issues 26. Global Marketing 27. Customer Service 28. Service Marketing 29. Rural Marketing 30. Green Marketing Part Six: Cases 1. Nano ? A Dream Car for the Poor 2. Sunsilk Gang of Girls: Hindustan Lever Limited?s Online Social Networking Initiative 3. Jago Re! One Billion People 4. Fabindia ? Fabric of India 5. Natural Ice cream 6. Western India Limited 7. HLL Juggernaut ? The Dilemma of Growth 8. Service Standardisation 9. L?Oreal ? Building a Global Cosmetic Brand 10. Amway?s Indian Network Marketing Experience
520			_aThis edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
530			_a10510
653			_aMARKETING MANAGEMENT
942			_cBK _2ddc
999			_c25545 _d25545