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100 _aMALHOTRA NARESH K ,DASH SATYABUSHAN
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245 _aMARKETING RESEARCH
250 _a6
260 _bPEARSON EDUCATION
_aNEW DELHI
_c2011
300 _a948
_bPAPER
530 _a10600 / 02/22/2011
653 _aMARKETING RESEARCH
942 _cREF
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