000 00394 a2200145 4500
008 110609t xxu||||| |||| 00| 0 eng d
020 _a978-81-314-2487-2
082 _a659.1
100 _aSANEETHA K. (EDITOR)
_9296
245 _aWORD OF MOUTH MARKETING : CONCEPTS AND CASES
260 _bICFAI BOOKS
_c2009
_aHYDERABAD
300 _a189
_bPAPER
653 _aADVERTISING
942 _2ddc
_cBK
999 _c26404
_d26404