000 | 00688 a2200217 4500 | ||
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003 | OSt | ||
005 | 20120518152154.0 | ||
008 | 111010t xxu||||| |||| 00| 0 eng d | ||
020 | _a978-81-9083-228-1 | ||
082 |
_a659.1 _216635 |
||
100 |
_aPADMANABHAN, V. S. _91119 |
||
245 |
_aADVERTISING AND SALES PROMOTION _bAN INDIAN PERSPECTIVES |
||
260 |
_aANE BOOKS PVT. LTD. _bNEW DELHI _c2011 |
||
300 |
_aX, 336 P. _bPAPER |
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530 |
_bWISDOM WEALTH ED-FIN.PVT. LTD. _a107/ 31-OCT-11 |
||
653 | _aADVERTISNG | ||
653 | _aSALES PROMOTION | ||
700 |
_aMURTHY, H. S. _92402 |
||
942 |
_cBK _2ddc |
||
999 |
_c26994 _d26994 |