000 00599 a2200193 4500
003 OSt
005 20120110165211.0
008 111114t xxu||||| |||| 00| 0 eng d
020 _a978-81-321-0518-3
082 _a658.8
_b16755
100 _aSHETH, JAGDISH N.
_4SERIES EDITOR
_91440
245 _aLEGENDS IN MARKETING- VOLUME 2
_bCOMPARATIVE PRICE ADVERTISING
260 _bSAGE PUBLICATIONS INDIA PVT. LTD.
_c2011
_aNEW DELHI
300 _aXXV, 180 P.
_bHARD
530 _bVAKRATUND BOOK HOUSE
_a462/ 07-DECEMBER-2011
600 _aMONROE, KENT B.
700 _aMONROE, KENT B.
942 _cREF
_2ddc
999 _c27133
_d27133