000			01656 a2200169 4500
008			121005b xxu||||| |||| 00| 0 eng d
020			_a978-0-19-807079-5
082			_a658.4012
100			_aCHANDRASEKARAN, N: _94533
245			_aSTRATEGIC MANAGEMENT
260			_bOXFORD UNIVERSITY PRESS _c2012 _aNEW DELHI
300			_aXVIII, 621 P. _bPAPER
520			_a Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it covers concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate social responsibility and corporate governance and emphasizes the importance of evaluating and controlling the effectiveness of a strategy. It also deals with analysis of business cycles with reference to cost impact, other than explaining about risk management and its measurement. The book concludes with a chapter on case analysis which contains matter on practicing the applications of strategic management. Owing to its comprehensive coverage and insights, students will find this book useful. It will also serve as a guide for professionals because of the inclusion of varied examples and case studies.
650			_aSTRATEGIC MANAGEMENT _94534
700			_aANATHANARAYANAN, P.S. _94535
942			_2ddc _cBK
999			_c28662 _d28662