000 01592 a2200181 4500
008 120824b xxu||||| |||| 00| 0 eng d
020 _a978-0-7494-6331-1
082 _a658
100 _aBARROW, COLIN
_94063
245 _aTHE 30 DAY MBA
250 _a2
260 _bKOGAN PAGE LIMITED
_c2009
_aNEW DELHI
300 I _aIX, 297 P.
_bPAPER
520 _aDrawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students. Show More Show Less --------------------------------------------------------------------------------
650 _aMANAGEMENT EDUCATION
_94064
942 _2ddc
_cBK
999 _c28747
_d28747