000			00897 a2200145 4500
008			130118b xxu||||| |||| 00| 0 eng d
020			_a978-1-4093-9641-5
100			_aKISHTAINY, NIALL (et. al.) _96312
245			_aTHE ECONOMICS BOOK
260			_bDORLING KINDERLEY _c2012
300			_a352 _bHARD
520			_aThe potential power of a brand is phenomenal, yet at some point in their lives, all brands begin to look old or lose their potency. Some are usurped by younger brands more in tune with the zeitgeist; others just grow tired or wear themselves out; still others lose direction and become separated from their target audience. In this book, Jean-Marc Lehu examines the challenges faced by existing brands trying to avoid brand stagnation and explains how they can be re-energized and re-focussed to regain power in the marketplace.
650			_aECONOMICS _96313
942			_2ddc _cBK
999			_c29749 _d29749