000			01915 a2200193 4500
008			130204b xxu||||| |||| 00| 0 eng d
020			_a978-81-8488-609-2
082			_a330
100			_aMITHANI, D.M. _96705
245			_aECONOMICS FOR MANAGERS _cMITHANI, D.M.
260			_bHIMALAYA PUBLISHING HOUSE _c2010 _aMUMBAI
300			_a663 _bPAPER
505			_a MODULE I : INTRODUCTORY Economic Principles in Decision-making Concepts and Scientific Method of Economic Thinking Micro and Macroeconomics Market and Competition Demands Elasticity of Demand Supply Analysis Price Equilibrium in a Perfectly Competitive Market Consumer Surplus, Producer Surplus and Market Efficiency Production Function The Costs of Production Economies and Dis-economies of Scale MODULE II : FIRMS IN COMPETITIVE MARKETS Theory of Profit Maximization Firms Under Perfect Competition Monopoly The Analytics of Price Discrimination MODULE III : OLIGOPOLY Oligopoly Monopolistic Competition The Theory of Consumer Choice
520			_a This book explores economics for the understanding and application of economic analysis in the process of business decision-making by the managers. Understanding of economics as an applied science in management is crucial for the decision-makers in business tasks, such as correct pricing and marketing decisions and resource allocation as well as business forecasting and planning. The book offers exploration of economic concepts, principles and tools of analysis with illustration and cases on practical consideration as an outcome of over four decades long teaching and writing experience of the author in India and abroad.
650			_aECONOMICS _96706 _vCOMPETITION
650			_aOLIGOPLOY _97308
942			_2ddc _cBK
999			_c30152 _d30152