| 000 | 01059 a2200169 4500 | ||
|---|---|---|---|
| 008 | 130212b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-78087-583-5 | ||
| 082 | _a658 | ||
| 100 |
_aEDWARD RUSSELL-WALLING _96882 |
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| 245 |
_aMANAGEMENT _b50 IDEAS YOU REALLY NEED TO KNOW _cEDWARD RUSSELL-WALLING |
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| 260 |
_bQUERCUS PUBLISHING PLC _c2007 _aLONDON |
||
| 300 |
_a232 _bPAPER |
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| 520 | _aIn 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff’s Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world. | ||
| 650 |
_aMANAGEMENT _96883 _xIDEAS |
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| 942 |
_2ddc _cBK |
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| 999 |
_c30250 _d30250 |
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