000			02571 a2200193 4500
008			130305b xxu||||| |||| 00| 0 eng d
020			_a978-93-5024-787-7
082			_a658.8
100			_aKRISHNAMOORTHY, R. _97399
245			_aINTRODUCTION TO RURAL MARKETING _cKRISHNAMOORTHY, R.
250			_a3
260			_bHIMALAYA PUBLISHING HOUSE _c2008 _aMUMBAI
300			_a417 _bPAPER
505			_a Nature and Scope of Rural Markeing Exploring the Growing Rural Market Rural Consumer Behaviour Rural Marketing Research Rural Market Segmentation Rural Marketing Mix Product and Pricing Distribution in Rural Market Organised Rural Retailing Rural Promotion Developing the Sales Force for Rural Market Marketing of Consumer Goods and Services Cooperative Initiatives in Rural Market Agricultural Marketing Defects in the Agricultural Marketing System and Lines of Improvement-Part I Defects in the Agricultural Marketing System and Lines of Improvement-Part II Co-operate Marketing Recent Recent Trends in Agricultural Produce Marketing Agricultural Finance and Role of Institutions Agricultural Pricing Globalisation and Agriculture Marketing of Agricultural Inputs-Part I Marketing of Agricultural Inputs-Part II Ethics In Sales and Marketing Understanding The Rural Market-A Practical Approach Biblography
520			_aThe revised and enlarged third edition of the book "INTRODUCTION TO RURAL MARKETING" is specially designed to meet the needs of students and executives engagged in sales marketing of goods and services in rural areas. Salient Features: Covers the full syllabi on Rural Marketing of most Indian Universities. Contains new chapter on Rural marketing Research, Marketing Mix, Organised Rural Retailing, Marketing of Consumer Goods and Services, Recent Trends in Agricultural produce Maketing, Marketing of Agricultural Produce, Globalisation and Agricultural, Agricultural Inputs and Customer Relationship Management, Ethics in Sales and Marketing and Understanding the Rural Market - A Practical Approach. Deals with Marketing of Consumer Goods, Services, Agricultural Produce and Agricultural Inputs and Provides an Integrated Approach to Rural Marketing Contains Corporate Examples, Case Studies and Photographs dealing with various aspects of Rural Marketing.
650			_aRURAL MARKETING _97400 _zINDIA
942			_2ddc _cBK
999			_c30446 _d30446