000 00515nam a22001457a 4500
003 OSt
005 20130405114742.0
008 130404b xxu||||| |||| 00| 0 eng d
100 _aR. SHASHIKALA, A.M. SURESH
_97900
245 _aMEASURING CUSTOMER BASED BRAND EQUITY USING AAKER'S MODEL
300 _aPG - 5
650 _aBRAND EQUITY
_97901
942 _2ddc
_cJA-ARTICLE
773 0 _030302
_932140
_aGILANI, MEENAKSHI
_b
_dINDIAN JOURNAL OF MARKETING 2012 NEW DELHI
_o555758
_tINDIAN JOURNAL OF MARKETING
_w
_x
_z0973-8703
999 _c30654
_d30654